By offering real-time data and insights, a performance marketing dashboard enables more informed day-to-day decision-making, potentially reduced costs and improved results.
We help ambitious companies with their data
Is your marketing data setup ready for the future?
There is no doubt that the keyword in online marketing in the future is data. However, most companies are still dependent on channel-specific marketing KPIs, and manage budgets based on these. The problems with relying on channel-specific marketing KPIs and managing budgets based on them include:
Excessive focus on channel-specific KPIs can create silos within the marketing department or between specialized agencies, where different teams do not collaborate or share data effectively. This often leads to reports from the individual channels that contradict each other, and and ineffecient budget management.
Focusing too much on channel-specific KPIs can give a narrow view of overall marketing effectiveness. It can be difficult to measure overall ROI or customer value when the focus is fragmented across multiple channel-specific metrics. This can lead to a lack of insight into how different channels affect each other and the overall customer journey.
Budget management based on specific KPIs can limit your profits. We often see companies spending too much money on ineffective campaigns. But we actually also see that too much budget is allocated to effective lower-funnel campaigns, which are attributed too much value. This also affects your return on ad spend and of course general paid media growth. A performance dashboard with a holistic approach and Blended ROAS, gives you and your team the ability to quickly adapt to market changes or experiment with new approaches while ensuring profitability. This leads to efficient resource allocation, and an overview where some of the more profitable channels and strategies are not overlooked.
With our performance dashboard, we gather all relevant data in one place with a more holistic approach that includes:
👉Back-end data (I.e: Shopify, Meta og Google)
👉 Blended ROAS across all channels (total marketing cost divided by total revenue)
👉 The ad platforms' own metrics to still have channel-specific insights, but these are not seen as final true numbers.
An overview of whether you are profiting or losing money from your marketing activites. It determines whether you can increase the marketing budget or not.
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A much better overview of the spillover effect that exists between the channels.
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Contact us today and get your performance dashboard
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Although we were already happy with our existing agency and approach, we were challenged to such an extent that we quickly realized that this was not just another agency trying to sell the "golden key" to success on Facebook - but that there were actually some practical things to address. After we started working together, I quickly experienced a good close dialog and improved results. They quickly understood the strategic part of our business, which plays an important role for REC. 5 months later, we have a successful launch of the RWB collection and significantly more conversions from SoMe than we have had before. I highly recommend reaching out to Algorize if you want to challenge your status quo when it comes to Facebook advertising.
Gürcan Bozdogan
Marketing & Campaign Manager, REC Watches
Want us to take your online advertising to the next level?
We always advise based on your specific needs and offer a free, no-obligation analysis of your current setup.
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