... This is perhaps the biggest myth in the marketing world today - and one of the myths that can be harmful to believe! Sure, TikTok gained serious momentum in 2020-2021 among the younger segments, but the platform is continuously seeing increases in the adoption of mature consumers. In fact, only 28% of the platform's users are under the age of 18, while 53% of users are aged 19-39:

Who uses TikTok in Denmark? 1.2 million users:

13 - 17 years make up 20% (240,000)
18- 24 years make up 47% (564,000)
25-34 years make up 18% (216,000)
35- 44 years make up 8% (96,000)
45- 54 years make up 4% (48,000)
55+ make up 2% (24.000)
- Figures last updated March 2022.

In Q1 2021, TikTok reached 1 billion active monthly users, which is expected to increase to 1.8 billion by the end of 2022.

But why is the user number increasing so much? We pinpoint one important factor: people are actually using the platform. In a recent survey, platform users spent a whopping 95 minutes on the app daily! Your company will therefore miss out on a large part of the consumers' attention by not being present on TikTok.

Here are a number of Danish companies that have been quick to join TikTok:
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- NATURLI': 215,200 followers.
- Matas: 57,600 followers.
- FC Midtjylland: 412,100 followers.
- Søstrene Grene: 152,500 followers.
- Rains: 210,700 followers.

Are you next?