4 Digital Marketing Initiatives to Ramadan & Eid

How can your company engage well with the Muslim audience up to and during Ramadan & Eid?

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Ramadan is the most sacred period in Islam, and it begins in 2020 on April 24th. Ramadan is also one of the busiest shopping periods around the world, which also means that it is particularly busy among the Muslim population in Denmark – which constitutes 3.6% of Denmark's total population, and loosely put, 9% of the municipality of Copenhagen.

So the question is... Does your company do anything special to make itself noticed during this holiday?

Like Christmas, Ramadan is a time of year with increased consumption and increased shopping for gifts. From a marketing perspective, this is something to take note of, as your company here has the opportunity to distinguish itself from many others. This can be done, for example, by running some specific campaigns or providing extra service for those in your target group who observe and celebrate Ramadan & Eid.

Understand your target group

Ramadan is a month characterised by gratitude, prayer, family, and community. Therefore, it is also important that as a company you think about what should be communicated, which products are promoted, and how advertising is done in general. Since Ramadan is a religious period characterised by culture and traditions, it is a good idea to review your campaign ideas with people who actually understand the holiday.

4 quick facts about Ramadan

During Ramadan, Muslims fast every day from sunrise to sunset. Small children, the elderly, people with health problems, and women who are pregnant or breastfeeding are not expected to fast.
For many, Ramadan is a time to feel closer to God, pray, spend time with loved ones, and help those in need.
You can express Ramadan wishes by saying “Ramadan Kareem”, which translated means “Have a generous Ramadan”. or “Ramadan Mubarak”, which can be translated as “Happy Ramadan”.
Eid is the last day of Ramadan and is often celebrated with gifts, festive meals, and is to celebrate the end of the fast.

What can a company do in relation to online advertising?

Ramadan is a very important month for Muslims. Whether your company has a large share of Muslim customers or not, you can therefore try to incorporate a special Ramadan marketing campaign. This is an honest and powerful way to engage with a new audience and demonstrate inclusivity.

Here are a few of our suggestions to stand out up to and during Ramadan:

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1. Video is King – Interviews and inspiration‍

Dispatch a videographer with a camera to interview Muslims celebrating Ramadan. End each interview with a pleasant surprise, like a kind act or a small gift, to generate smiles and create engaging content clips. For instance, if you're selling fitness gear, you could document how many Muslims prefer to exercise during the evening or night hours and turn this into compelling footage. These clips can later be used as branding ads on social media, combined with attractive offers from your company.

– Need video content for your business? Get in touch today.

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2. Campaigns with Great Offers‍

Everyone loves a great deal. With Ramadan being a prime time for gift shopping among Muslims, it's the perfect time to intensify your promotional campaigns. Google typically sees a surge in searches during the last 14 days before Eid.

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3. Tailor Your Product, Packaging, or More to Celebrate the Holidays‍

Own a Middle Eastern take-away restaurant? Consider extending your delivery hours to after sunset and possibly throughout the night.

Have a coffee shop in Copenhagen? Think about designing your paper cups with a special Ramadan theme.

Reflect on how your business can adapt its products to support the holiday spirit, thereby creating a positive vibe that enhances your online advertising.

Example: Starbucks Christmas cup design

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4. Does Your Business Have Employees Who Celebrate Ramadan?‍

Leverage their insights and brainstorm how your company’s products and services can be marketed leading up to and during Ramadan.

Conclusion

More and more successful businesses and marketers worldwide are realizing that Ramadan is a crucial high season that can boost sales. This is particularly true when marketing campaigns are thoughtfully planned and executed, focusing on the right products and services. By swiftly adapting to trends, a company can potentially reach a new loyal audience, contributing to the business's growth in the future.

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