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Nordgreen is young, barely a teenager yet, in a world where the giants are over 100 years old and with a stronger range than ever before. But Nordgreen has something unique in hand: Danish design that needs to be shared globally. With Danish design veteran Jakob Wagner as the architect behind the minimalist Scandinavian expression of the watches, it is also a sense of duty that lies behind the motivation to take Nordgreen global.
Nordgreen approached us with a desire to optimize their entire email setup in their 8 main markets, which were divided into the following clusters: Denmark, Japan, Germany, France, UK, Rest of EU, USA, Taiwan and South Korea.
Nordgreen had already reached 100 million in revenue in 2020. Together, we realized there were more milestones in sight with a focused effort. With aggressive advertising efforts on paid channels, you reach a point of diminishing returns, also known as the "Point of Diminishing Returns". So which channels should you grow through? Our analysis identified untapped potential in the email channel, where there was room for optimization and increased focus on flows, lead generation and ongoing campaign emails.
Our initial analysis gave us the following observations and headline learnings:
Figures in this case release are based on results of the first 6 months after implementation, compared to 6 months before.
Services: Email Marketing and Lead Gen consulting.
We then went straight into implementing our Ecommerce framework across all 9 markets. This resulted in a local but global setup of 35 new emails in each of the 9 markets.
In addition, there were some selected new flows, a focus on optimizing email delivery and the implementation of our A/B testing framework.
There was also an increased focus on countdown timers and unique selling messages to increase urgency in emails as well as an increased focus on the virtual shopping assistant, which was a corona initiative that increased the ability to interact with a personal assistant during the online shopping experience.
Last but not least, there was an increased focus on storytelling around CSR efforts, design, bestsellers and the opportunity to design your own watch set through Nordgreens Bundle Builder.
After an initial discussion about our goals and needs, we agreed with the Algorize team that they would return with an analysis assessing the opportunities for growth via email and a concrete proposal for an execution plan. We were very pleased with the in-depth and insightful analysis that formed the basis for further collaboration and execution.
6 months later, we have an improved email setup in 9 markets and can see great progress in sales figures from Email.
After an initial conversation about our goals and needs, we agreed with the Algorize team that they would return with an analysis that assessed the possibilities for growth via email, as well as a concrete proposal for an execution process. We were very satisfied with the in-depth and insightful analysis, which was the basis for the further cooperation and execution process.
6 months later, we have an improved email setup in 9 markets, and can see great progress in sales figures from Email.
