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With the brand at the center
Headquartered in Copenhagen, Pas Normal Studios has created a whole new vision of how the highest quality technical cycling clothing can be at the forefront of the fashion scene. This can only be achieved through innovative designs, brand collabs and, most importantly, the use of revolutionary production methods. Despite this modern approach, the brand is committed to honoring the traditions of cycling, but with a new twist of patterns and colors that are usually only found in the fashion industry. This unique approach has meant that in just a few years, Pas Normal Studios has established itself as one of the major players in the cycling industry, with retailers in all corners of the world.
Pas Normal Studios approached Algorize at a time when the company had hardly invested significant sums in online marketing. The reasons for this were many, but the overriding reason was that the approach needed to be just right when the time was right. In particular, Pas Normal Studios had spent a number of years building and nurturing its brand, which was not to be compromised by the pursuit of further growth online. Therefore, the starting point for the new online strategy was created after an extensive analysis phase, where the Algorize team, in collaboration with key employees from Pas Normal Studios, determined which channels and markets should be the focus from the start.
In addition to strategic advice and ongoing execution, we provide training and sparring with in-house marketing staff. In this way, we ensure that the ongoing campaigns, launches and optimizations meet the requirements for the best possible performance. In addition, it was essential that we developed a performance dashboard that could kick-start the company's work with data through a simple and valuable overview of performance from the different markets and channels.
We have been very pleased with our collaboration with Algorize. The collaboration has led to many valuable insights into our digital marketing campaigns, but has also helped us lay the foundation for our digital scaling structure. Our total online revenue is growing rapidly, and the foundation Algorize has helped us create has given us a strong starting point for scaling our paid channels.
